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FARR

FARR Summit 2026. Visual identity and brand design for a new San Francisco summit on Frontier AI, Autonomy, Research and Robotics.

Client
FARR
Year
2026
Line
Marketing
Services
Event identity, Pattern system, Film, Social, Event production
FARR manifesto film
the idea

Ideas become movements when the right people come together.

FARR creates a space for bold minds to exchange, challenge, and create. Together, we move beyond what is known. Broadar built the summit’s identity from the ground up — name system, wordmark, pattern language, stage, film and social — for its first edition in San Francisco on October 5, 2026.

Four letters, four fields: Frontier · AI · Research · Robotics. Each letter carries its own mark, so the wordmark reads as a line-up as much as a logo.
the system

The palette creates a visual language that feels progressive, vibrant, human, and approachable. Tiles, waves, blooms and stars are built from the four marks and recombine endlessly — one kit for the stage, the badge, the poster and the feed.

Key visual
Key visual
Banners, lock-ups and speaker cards from the brand guideline
Banners, lock-ups and speaker cards from the brand guideline
in the room

A stage that looks like the brand, not a backdrop with a logo on it.

Pattern tiles scale from sticker to 30-metre LED wall without redrawing. The same kit carried the social campaign — Frontier AI, Research, Robotics, Autonomy — each track with its own colour and mark.

Track announcements for social
Track announcements for social
Web and event banners
Web and event banners
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